Some time ago I stumbled upon blog post by a Russian make-up blogger where she was discussing natural aging and surgery methods for staying young. Her position was firm and clear. The blog had a compilation of celebrity photos: those aging naturally versus those who use plastic surgery and the botox injections, – and the former seemed to be losing the game. The author argument was like that: there are many natural processes in our body, like body hair, which we don’t accept and fight, by epilation or shaving. So natural aging is not better, and should be fought by all means. In her comments a man supported that point of view: “It is the strongest that survive. So if you can find the means to look young and beautiful – of course, you should use them!”
My reaction was strong and emotional. I had a recollection of the culture where I grew up, the culture that believes in “survival of the fittest”, and for a moment I felt thankful for living in a different reality. I was born and grew up in the city in Eastern Ukraine (Soviet Union then), with the strong Russian culture and language traditions. It was that kind of place that make (Western) Europeans gasp and wonder. Why do they do it? Why – in the country with an unreasonably low wages – do the guys have the latest versions of smartphones? Why do girls look like they just got out of manicure salon, balancing on high heels in the mess of bad pavement?
Because this is Eastern Europe, I would say. A place where you must impress, you must fake that you are richer and cooler than you are. And since people don’t have enough money to impress with houses or cars, they would impress with phones and clothes. The streets can be messy, but on every corner there would be a barber’s shop, a beauty parlor or a solarium. And nowhere else but in my city will you see a girl on high heels, with a party make-up and sexy gear, heading to her usual office job on a Monday morning.