An Attempt at Minimalism

When I worked in the Danish design store of jewelry and living, I liked telling the story behind the product because the story makes it more personal. I would often tell my customers: “When it comes to such things as jewelry, we want it to have meaning: either they are a gift from somebody dear, a heritage, or they have a story you can connect to”. I was not making things up, this has become my own truth too. I would say: “With clothes, I can go and buy some cheap t-shirt and throw it away next summer. With jewelry, I want it to last many years and have some special memory every time I use it. This is why I like when my necklace is a gift, even if I could buy it myself. And it is ok to give presents to yourself too, if you want to mark an occasion that is special for you. It is also ok when they cost some money – choosing and thinking over is all the part of the process. You would not want some cheap thing – it would not have the same value for you over time”.

I have come to realize that my relationship with things has changed. A lot. Growing up in a very turbulent time in Ukraine, right after the collapse of Soviet Union, I was not spoiled by things. I remember wearing my mom’s shirts and my dad’s flared jeans (I was kinda hippie and loved the 70s style). I remember shopping at second hand. My jewelry was self-made necklaces and friendship bracelets which fitted with the eccentric style of my hippie friends. While my girl peers were busy with make-up, pretty clothes and boyfriends, I couldn’t care less about it. I focused on studying and dreamt about getting into the Moscow university, filling my time and fancy with rock’n’roll music, the Beatles, drawing and making up stories with my friend. I was a typical dreamer.

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